Elements of the campaign include:

• Updating the Tourism Tofino website to include this Water section with practical conservation suggestions, regularly updated information about local water usage and links to important water education sites
• Designing and distributing “The 6 Simple Things You Can Do” cards and posters to accommodation providers and other local businesses
• Designing a “Kids Contest” that is handed out to young visitors to encourage them to help with conservation efforts
• Meeting regularly with community members, organizations and businesses in order to keep water conservation challenges top of mind

The Approach

As the area’s leading visitor information resource, Tourism Tofino developed the “Every Drop of Water Counts” campaign in the summer of 2009 to encourage visitors to join residents in conserving water.

The Results

The “Every Drop of Water Counts” Campaign has resulted in broader awareness of Tofino’s water issues and has armed residents and visitors with information on how they can join together to conserve Tofino’s pure, fresh water.